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The company attributed a majority of the sales decline to its Hanes Imagewear business. Excluding the promotional segment, Outerwear sales for the quarter actually increased 4 percent on the back of Champion activewear sales and other retail business. The imagewear loss in the quarter was the equivalent of $0.18 per share, and the company continues to expect a full-year imagewear loss of approximately $0.30. As Promo Marketing first reported in February, the company said it is ahead of its plan to reposition domestic imagewear to focus on branded product categories and de-emphasize the highly promotional sector, which is expected to result in a smaller, more profitable and less volatile operation in the longer term.
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