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Maidenform sells intimate apparel, bras, shapewear and panties under brands such as Maidenform, Flexees, Lilyette, Self Expressions and Sweet Nothings, as well as Donna Karan and DKNY intimate apparel under license.
The acquisition, which was funded with cash on hand and short-term borrowings on its revolving credit facility that will be retired through free cash flow, is expected to create growth and cost savings opportunities and increased scale to serve retailers. It also will complement Hanes’ "Innovate-to-Elevate" strategy, which integrates the company’s world-class brands, low-cost supply chain and product innovation.
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