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"Sustainability is very important to our consumers, and we hope they take comfort in the fact that Hanes is doing its part for the environment," said Sidney Falken, chief branding officer for Hanes. "We are proud of our commitment to environmental responsibility and the significant progress and accomplishments our company has made in recent years; however, we know we have the potential to achieve even more in this area and we are committed to doing so to benefit future generations."
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