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In May Reuters reported that Gildan Activewear planned to shift its focus away from the private label and printwear markets and toward its fast-growing branded apparel business. The company launched its first Gildan branded underwear program in the third quarter, to complement its Gildan T-shirt and Gold Toe sock labels, and in June, the company acquired screen printer New Buffalo Shirt Company, which it said will "enhance its sourcing solutions" for the business.
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