That's My Bag, Baby
Getting eco- and โจprofit-friendly โจwith reusable bags
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Sean Norris
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BENEFITS
While both totes and biodegradable plastic bags fill the critical "carry-your-stuff-while-saving-the-environment" niche, each has its own strengths and applications.
The Tote: "The benefit to utilizing a reusable tote bag in any promotion is the long-term usefulness of the item coupled with the advertising opportunity," noted Flynn. "Most totes feature a rather large imprint area that can accommodate multiple logos."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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