That's My Bag, Baby
Getting eco- and โจprofit-friendly โจwith reusable bags
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Sean Norris
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PROMOTION IDEAS
With everyone scrambling to "go green" these days, a reusable bag promotion will likely succeed on principal alone. Still, a little creativity never hurts, and totes and biodegradable plastic bags can be used in a variety of imaginative ways.
The Tote: "An organization can sell advertising space [on the tote] to local businesses and still feature its logo prominently," said Flynn. "In turn, the organization can earn income from the ad space as well as [the resale of] the totes."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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