That's My Bag, Baby
Getting eco- and โจprofit-friendly โจwith reusable bags
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Sean Norris
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The Biodegradable: Majewski described a promotion where a distributor working for a major store chain purchased a large quantity of the bags and planted tree seedling in them to highlight the bags' biodegradable properties. "An instructional card was given to plant the tree in the ground with the bag," explained Majewski. "The program was so successful and brought so much awareness that the chain has now switched all of its bags to oxo-biodegradable."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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