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The focus going forward, Geiger said, is in adapting to the marketplace to better serve its customers. While ending the company's legacy printing business is unfortuante, he said it was a sign of the times. "It's an example of how business and market conditions change and how businesses have to change with them," he explained. "If you don't change, you're going to end up going out of business. Change is disruptive and it can be personally harmful but it opens up new opportunities, and that's how we are looking at it."
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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