The company's CEO reaffirmed that the distributor business, which makes up the bulk of Geiger's revenue, is doing well and that the decision to end manufacturing does not reflect on the company's overall state. "[The distribution side] is growing and is profitable and, in all likelihood, grew faster than the industry as a whole did last year. Things are fine over there," he said. Geiger came in No. 5 on Promo Marketing's Top 50 Distributor List of 2012, moving up from the No. 7 position in 2011 with about $18 million more in sales.
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.