Geiger Announces European Acquisition

Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has acquired London-based distributor EMC Advertising Gifts as part of its continued expansion strategy to support clients in the UK and across Europe. The move follows Geiger's acquisition of CM Promotions, announced last week, and its promotion of three members of its executive team.

EMC has been in business since 1966, and has gained a reputation as one of the best-known promotional merchandise distributors in the U.K. GeigerBTC made the acquisition as part of its ongoing strategy to support the needs of global customers in North America, Europe and worldwide.

"We are delighted to become part of GeigerBTC and the expanding Geiger global network," said EMC managing director Simon Kay. "Our companies share similar cultures and ideals. We look forward to being able to offer our multinational clients the enhanced services that such a union brings."

“After 31 years with EMC, I am really looking forward to my next challenge," said Gina Tofallis, sales director for EMC. "Simon and I are excited to join the GeigerBTC team and continue to support our customers with the care and close attention for which we are known.”

"We could not be more pleased that Simon Kay and Gina Tofallis are joining GeigerBTC," said Geiger president Jo-an Lantz. "EMC has a long tradition of strong relationships with their clients, and their culture and approach match perfectly with GeigerBTC."

Kay and Tofallis will continue to work with their current EMC clients.

"EMS is an iconic name in the U.K. promotional merchandise market, and we are extremely proud to be joining forces with Simon and Gina," said Frank Murphy, managing director of GeigerBTC. "We look forward to a very successful partnership."

For more information on Geiger, visit www.geiger.com.