I Don’t Wanna Grow Up
Keeping game and toy promotions relevant across age brackets
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High school and beyond might be a bit of a dry patch for traditional toy promotions, but it isn't long before said kids have become adults, where they come right back into the toy-appreciation fold. Whether it's increased leisure time, nostalgia for youth or extra money in their pockets, toy promotions once again become a valuable marketing tool for reaching adults. This is not a huge secret to the marketing world, it being a fairly simple task to think of businesses that use toys in their promotional campaigns, like the banking, hotel and airline industries. What may be a little more of a secret is why toy promotions are such an effective choice for adults in the first place.
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- Sanford Business-to-Business
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