I Don’t Wanna Grow Up
Keeping game and toy promotions relevant across age brackets
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GRADE SCHOOL
Early on in this demographic, from kindergarten through third grade, play is often combined with simple educational goals, such as bolstering creativity or encouraging group play. Margaret Dengler, marketing coordinator for Jericho, New York-based WOWline, recommended items like sidewalk chalk, crayons and molding clay to fulfill such a purpose, singling out crayons in particular. "Crayons are by far our best-selling item because they allow kids to express themselves and encourage creativity," she said. She pointed out these items are ubiquitous at nearly any venue that children visit, from restaurants to municipal organizations like fire or police departments.
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- Sanford Business-to-Business
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