I Don’t Wanna Grow Up
Keeping game and toy promotions relevant across age brackets
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Familiarity also is important when working with young children. They tend to gravitate toward what they know, but since their knowledge can be limited, it may be better to keep product choices simple. Weston Parker, marketing director for Douglas Company, Keene, N.H., gave an example.
"Younger elementary age children like breed-specific dogs and cats because they are like pets that they have at home, which can also include wildlife, horses, as well as exotic and jungle animals they might see on TV or in a movie," he said. He also mentioned gender guidelines often set in early, so stuffed animals may not be suitable for young boys.
0 Comments
View Comments
- Companies:
- Sanford Business-to-Business
Related Content
Comments