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Last month, Fossil introduced its first line of connected watches. Misfit has offices in Burlingame, Calif.; Ho Chi Minh City, Vietnam; and Shenzhen and Beijing, China. Fossil will offer employment to all 220 of Misfit's employees, McKelvey told the Wall Street Journal.
With the addition of technology to the recognized Fossil brand, this acquisition could add more competition to the wearable technology market, which lately has been dominated by the likes of FitBit and the Apple Watch.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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