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The plan is to use Misfit's technology to make Fossil products more tech-focused.
"We believe it isn't about function. It is about function, and design and branding," Greg McKelvey, chief strategy officer and digital officer at Fossil, told the Wall Street Journal. "We see tremendous growth opportunity, and that a lot of our jewelry and watches could be connected devices."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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