Every Second Counts
TIMELY FASHION
In the spirit ofmultitasking,one of the most important non-time-related demands watches are filling these days is that of a fashion piece. From a retail standpoint, Carroll frankly pointed out, “Somebody’s not going to spend $10,000 on a watch just to tell time.” And the watch-as-accessory mindset is transitioning over to the promotional products industry, at least for a younger demographic. “It becomes a fashion statement, and from a promotion standpoint, if the watch is one they like, they’re going to wear it more which makes the logo that’s on there that much more visible than a lot of other product[s],” he added. It becomes instinctual for most people, and because of that, there’s more of a chance an end-user will wear it often, as opposed to a logoed shirt, which gets cycled in only every now and then. “Anytime you can give someone an elegant watch they will wear every day, you gain that much more logo exposure,” Grigorian said. Carroll agreed: “From a pure cost-per-impression standpoint, it’s there.”
- Companies:
- Selco Companies, The
- Sweda Company