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Changing Colors
Among the more interesting trends Engel mentioned are changes in T-shirt colors and patterns. “From a color perspective, we’re really seeing movement [since] fall of last year, into brighter jewel tones and more and more color,” she said. Surprisingly, when asked to explain why, Engel pointed to the troubled economy. “I think it’s a trend when the economy is tough, generally colors get brighter. People kind of look for something to make them [happy]. Even if you just see what’s at retail, you’ll see less and less black,” she said.
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