My Best Promotion
Rhonda Blum, sales representative for distributor Motivators Inc. and board member at SAAGNY (The Specialty Advertising Association of Greater New York) and the SAAGNY foundation, shared a promo-based fundraiser specific to our industry.
As both a fundraiser and an awareness piece for the SAAGNY foundation, Blum created and sold custom-decorated tumblers from Gordon Sinclair for $10 a piece. The mugs carried 12 co-sponsor decorations on them, each sold for between $75 and $100, and were sold at various SAAGNY and SAAGNY foundation events. Below, she details what made the promotion so successful.