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PM: What do you think is the best decision you made with this promotion is?
RB: It's a great product. Even people who see it in the industry are like, "Wow this is a really nice mug." So I think that the best part of the promotion was actually the product that we picked. Gordon Sinclair also has an amazing art department. I sent them 12 very disparate logos, and they came back to me with the way the background looks, with the SAAGNY foundation logo done tone-on-tone (pictured right), so that the supplier logos really stood out. So I think that they created a product that was much easier to sell. A great product and great graphics were the best things I think.
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- Companies:
- Gordon Industries
Michael Cornnell
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