My Best Promotion
First-hand tales of creativity and success
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PM: What, if anything, made this a profitable promotion for you? Why?
PB: We used the guitar to attract customers to the 4,000 square foot store we built especially for their convention. By leaving an email address in the case, the customer was entered into a drawing to win the guitar. Not only did capturing emails lead to future business, but the guitar was a great draw to come into the store and buy items right over the counter. The promotion was incredibly successful, both short and long term.
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- Companies:
- Logomark
- Zoogee World
- Places:
- Chicago
Michael Cornnell
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