My Best Promotion
Trade show promotions can be a challenge. Your client may not be the only one running a promotion to attract booth attention, and when there's marketing competition on the floor, you want to be sure that your idea is the most exciting one out there.
Phil Brakefield, owner and president of the Chicago-based distributorship UniSource, relayed a recent trade show promotion his company did for a large independent hardware chain. The promotion was a standard raffle designed to collect email addresses on entry as well as drive traffic to the client's booth. What made it special, however, was the distinctive prize used as the reward: a custom-designed Fender Starcaster guitar, decorated with a full-body decal representing the city of Chicago, where the convention was held.