My Best Promotion
Promo Marketing: Where specifically was the promotion held?
Phil Brakefield: A convention is hosted by my client, who is the biggest independent retail hardware chain in the country. Roughly 2,500 to 3,000 of its stores attend the event, which is held twice a year in locations that move all over the country. All the suppliers (probably around 1,800) who sell to the chain come in to the convention hall and set up booths that range from a hundred square feet to hundreds of square feet, and show new product and take orders from the stores in attendance. Traditionally, the shows are skewed so that lots of the purchases made are in anticipation of an upcoming retail sales season, i.e., the fall shows have a strong emphasis on spring merchandise like and lawn and garden, barbecue grills, etc.
- Companies:
- Logomark
- Zoogee World
- Places:
- Chicago