My Best Promotion
First-hand tales of creativity and success
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"Take a risk," said Roberts. He explained his gamble to limit himself to a single pitch based on a quirky direct mail piece could have cost him a huge sale with a client he'd been courting for a long time, but it ended up paying off. "I believe that we have to take risks, otherwise we're just standing still," he said.
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Michael Cornnell
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