My Best Promotion
First-hand tales of creativity and success
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THE RESULTS
"They loved it," said Roberts. "The fellow I was speaking with excused himself for a minute, came back with two of his colleagues, and they loved it. They never even asked me a price." The actual promotion was very successful for Roberts and the company as well, earning Roberts not only accolades from clients and peers but also travel tickets around the world.
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Michael Cornnell
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