Davis chose "The Big Book of Breakfast" not only because he is a fan of the book and cooking in general, but also because he was familiar with its recipes and knew it would be useful to cooks of a wide skill range. Packed with a card, the books were mailed individually to Davis's clients for the 2010 holiday season. The books were provided by industry supplier The Book Company, who decorated the stock cover of "The Big Book of Breakfast" with a crash imprint of Specialty Incentive's logo and added an additional marketing insert page to the front of the book. The marketing page was co-written by Davis and his coworkers and was a play on a standard recipe, providing Specialty Incentive's recipe for a "fresh, locally grown promotional campaign with success sauce."
- Companies:
- Book Company, The
- Evans Manufacturing
- People:
- Drew Davis