PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
DD: Well, we probably started the project too late. You know, you work in the promotional industry, you have your event dates, and you have a certain window for what we call holiday gift distribution. I would say that I knew I wanted to do this book in September, but I didn't buckle down until early November. The people at The Book Company, they met the deadline and made it happen, but certainly we became the client in the sense of you knew what you needed to do, but you didn't do it when you should have. But you know, at the end of the day, we got it to them when they needed to get it, they did what they said they're going to do, and it all worked out.
- Companies:
- Book Company, The
- Evans Manufacturing
- People:
- Drew Davis