May's My Best Promotion was submitted by Drew Davis, MAS, a partner with Denver-based Specialty Incentives. Davis chose to share a self-promotion he found to be particularly successful: mailing out gift copies of "The Big Book of Breakfast," complete with a cover imprint and custom insert, to current clients over the 2010 holiday season. The promotion started as a simple thank-you paired with a clever marketing insert for Davis to give to his own clients, but quickly spiraled into a program involving follow-up mailings and other additional marketing efforts. Numerous coworkers of Davis's have since picked up the promotion, using it to great success as well. Said Davis of the promotion, "In the 10 years I've been with Specialty, I've never had more response from recipients than I did for that book."
- Companies:
- Book Company, The
- Evans Manufacturing
- People:
- Drew Davis