My Best Promotion
First-hand tales of creativity and success
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PM: What was the best decision you made with this promotion, and why?
BG: The best decision was to show it to a buyer who I knew would love it because he liked nice things, even though he didn't have the budget for it.
PM: Can you elaborate on how you overcame the tighter budget?
BG: Well, he did. I brought it in knowing this was a guy that was very creative with his management and he knew, and I knew, that if he didn't have a budget for the safety award, he had money somewhere else. So my advice in this whole thing is to never underestimate a budget, because people have other funds.
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- Companies:
- Leed's
- Picnic Plus by Spectrum
Michael Cornnell
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