My Best Promotion
First-hand tales of creativity and success
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PM: What did you like about this promotion?
BG: I really liked the fun it was to sell it. I'm reasonably creative, but my client there was just as creative. I brought the product in filled with beverages, and he took that lead and used it at his safety meetings to give everyone a beverage and to promote the cooler as their reward at the end of the year.
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- Companies:
- Leed's
- Picnic Plus by Spectrum
Michael Cornnell
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