My Best Promotion
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SELECTING A DEMOGRAPHIC
"The reason we went to the fourth grade first is because again, they're that age group where they're old enough to understand, but they're young enough to be cooperative and heed warnings that these are potential dangers," said Livengood. He noted as well that because the children were so young, reaching them with the promotion had the effect of "cutting them off at the pass" before they could be realistically engaged in most of the dangers warned against in the cards.
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- Companies:
- Western Corporation
- People:
- Dan Livengood
Michael Cornnell
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