My Best Promotion
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PITFALLS TO AVOID
Running a promotion so reliant on copy and artwork can create some proofing issues. "No matter how many sets of eyes you get on a project like this, inevitably you'll see letters transposed or you'll see a typo, and it has to be corrected," he said. Livengood and his team used the time between the prototype and larger-release phases to proof and fine-tune the copy, taking particular care since the items were meant for the classroom.
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- Companies:
- Western Corporation
- People:
- Dan Livengood
Michael Cornnell
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