My Best Promotion
First-hand tales of creativity and success
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DESIGNING PROMOTIONAL GAMES
For those attempting any type of game-based promotion, Livengood stressed the importance of intensely focusing on the promotion's intended objective. "What it really comes down to is, 'Is it fulfilling a purpose?'" he said. Livengood explained that while the creative details involved in a game's design are important, they should be formulated around the promotion's objective, and not the other way around. "The most important thing is [to] really look at the objective and provide accurate information."
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- Companies:
- Western Corporation
- People:
- Dan Livengood
Michael Cornnell
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