The Business of Giving
Finding the right gifts for the workplace
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Speaking of doodles, the journal's easy connection to the creative world should not be forgotten. Dickson related an interesting journal promotion from outside the business world. "A recording artist had journals made with the lyrics of one of her songs foil stamped on the cover," she said. "The artist appeared at a music store and gave these journals, which she autographed, as a gift to fans who bought her CD. The goal was to encourage fans to write in their journals and use them as a creative outlet."
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Michael Cornnell
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