The Business of Giving
Finding the right gifts for the workplace
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If you're looking to add a little punch to a bag promotion, consider filling them with other gifts. A briefcase with travel or office items, a purse with toiletries or a laptop bag stocked with additional high-tech gear are some easy examples. This tactic can be successful even with smaller bags, like a travel pouch or toiletry bag. Jeff Lederer, vice president of Prime Line, Bridgeport, Conn., reported a travel pouch, USB hub and mouse bundle that has "made a terrific impact as a gift set" and is expected to do well this holiday season.
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Michael Cornnell
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