Fanatics' NFT Division Sale Shows that Digital Products Still Need to Be Tied to Physical Ones
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This is pretty much what we have been hypothesizing over here. The best NFT-related promotions have been ones where the NFT is a complement to a physical product. It might even be a straight-up digital version of it. But, there needs to be something you can hold in your hand for the promotion to really land.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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