The Little Emblem That Could
Emblematic jewelry is more than meets the eye
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After an end-users spends so much time and money on a logo and branding, this is the time where it can and should be able to stand alone, even if it’s not the Nike swoosh. An attractive-enough pin will generate questions. “Let the wearer tell the person what it’s all about,” Hornstein said. He also suggested polybagging lapel pins attached to cards explaining the chosen shape’s significance, the end-buyer’s mission statement or even a thank-you for a charitable donation. “The point is, the card becomes education, the card delivers a message to the recipient,” Hornstein maintained.
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