The Little Emblem That Could
Emblematic jewelry is more than meets the eye
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Make it a Medium
These big ideas, Hornstein said, are particularly useful when the item is being positioned as a marketing medium (emblematic incarnation No. 1). A lapel pin has less surface area than most traditional promotional products, and thus, it must be used creatively in order to get a brand message across. Perhaps most surprising is Hornstein’s insistence that lapel pins are not meant to be “walking billboards.” Instead, he affirmed, “What you want to create is a ‘talking billboard.’”
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