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3) Move fashion promotions forward. With the growth in popularity of urban apparel and designers such as Ed Hardy (see pg. 78), specialty logos are a great way to capitalize on the current fashion trajectory. Haar cited large-format screen prints with water-based inks as being a retail-trendy look that’s appropriate for the promotional industry. When coupled with embellishments, such as foiling or studs, a logo becomes more mainstream. “These garments will be worn out, not just at home to bed,” she added.
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Christen Gruebel
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