Assignment: Improve Sales
Earn extra credit by marketing to school sponsors
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Abercrombie added athletics to the list of money-making collegiate programs. "Our promotional poms can be seen during college football season almost any Saturday," she said. Stoeck seconded her claim. "Larger schools trend toward the athletic programs and departments," he said. He offered guidance for distributors entering the education market. "Simply follow the money to the booster clubs," he advised.
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- Companies:
- Pepco Promotional Products
- Stouse Inc.
E
Colleen McKenna
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