Assignment: Improve Sales
Earn extra credit by marketing to school sponsors
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Consumers are demanding higher quality in the actual style of products as well as the safety. Stoeck mentioned that custom shapes are taking the lead over stock shapes in Stouse Inc.'s magnets, decals, bumper stickers and parking permits. "Schools are savvy and like good design like the rest of us," he said. "A simple rectangle or square design has transitioned to a multi-colored die-cut shape or special material that enhances the school's logo." Stoeck added that schools are using one product to complement another. "As an example, it is not uncommon to see a decal or discount card used as a hang tag on an article of clothing," he explained.
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- Companies:
- Pepco Promotional Products
- Stouse Inc.
E
Colleen McKenna
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