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To help athletes and mere mortals alike reach their optimum level of comfort, moisture-wicking fabrics contribute to a continuous cycle of wetness management. Lori Anderson, marketing manager at River’s End Trading, Hopkins, Minn., described the technology as it is used in one
of the company’s top products. “Dri-FIT by Nike … is a high-performance microfiber polyester fabric that pulls sweat away from the body and transports it to the fabric surface where it evaporates and leaves the skin cool and dry,” she said. As opposed to ordinary T-shirts, fabrics such as Dri-FIT do not absorb moisture.
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- Companies:
- Game Sportswear
- Tonix
- Places:
- Fremont, California
- New York
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