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John Fetto, senior analyst for Los Angeles-based Hitwise, a division of Connexity, the company that executed the study, provided Multichannel Merchant with a few speculations for this imbalance.
"Could this mean that there's a stronger passion among Trump's supporters?" said Fetto. "Maybe. There certainly seems to be more Americans willing to part with some cash for a now iconic Trump hat or some other merchandise."
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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