DiscountMugs and Selling Direct: Is It A Threat To Your Business?
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This brings up another topic that is at the heart of the matter: the prevalence of online-only, direct-selling promotional product sites. "If you took DiscountMugs right off the map, there's another low-price leader popping up all the time," Tabasky said. A quick Google search for "custom mug" nets over 9,000,000 results, any of which can be found by an end-buyer.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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