DiscountMugs and Selling Direct: Is It A Threat To Your Business?
Here is another example: item BP718 from DiscountPens versus item ABP718 from Bel Promo. At 500 pieces you see the DiscountPens item costs $0.35, while the same item at Bel Promo it $0.46 (C), or $0.276 for a distributor.
In this case, it is cheaper for a distributor to buy from Bel Promo than for an end-buyer to buy from DiscountPens.com, but it's more expensive for that same end-buyer to purchase through a distributor at the proposed retail price of $0.46. If you were an end-buyer, and you saw one price at $0.35 and one at $0.46, what would you do?
- Companies:
- La Belle Time
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.