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“'It's Mine' is about the pursuit of a Diet Coke fan’s ultimate object of desire—Diet Coke,” said Kate Santore, senior manager of integrated marketing communications, Coca-Cola North America, in a press release. “These bottles make your favorite beverage even more special—every bottle is completely unique, which means a fan can now own a piece of the brand no one else in the world owns.”
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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