“HP is reinventing printing with technologies, like HP SmartStream Mosaic Software, enabling leading brands, like Diet Coke, to reinvent traditional packaging into unique pieces of art not once possible,” said Gary Bernier, strategic business and brand development manager at HP, in a press release.
Every glass bottle will feature a different design with select patterns available on the mini-cans as well. CAA Marketing will be supporting the campaign with two 30-second TV spots, digital video, social content and other advertising avenues.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.