Digital Printing
Digital printing removes a lot of the mechanical and setup costs associated with traditional screen printing because no physical templates are required. However, it can also be more expensive on very large runs, though this is changing as technology advances.
WHERE IT SHINES: Short runs and variable printing. The lack of minimums and setup charges can make digital printing very affordable for small runs, and also enables variable printing. "Digital printing allows CafePress to offer simple variable printing," said Marc Cowlin, director of public relations, CafePress Pro, San Mateo, Calif. "For instance, if a client wanted 200 T-shirts with one consistent logo, but a different persons name on each one—we can do that without difficulty," he explained.
- Companies:
- Dyenomite
- Target Graphics