Design in Mind
At Design Lab, similar methodology ensures the pipeline of new products is always full. Stokes said the design process can begin with any team member stating a problem or idea. “We always have our eyes open and looking for things ... that we don’t have that could help make life easier,” she said. The ideas grow into solutions and thus products, but product creation is no simple matter. The ideas become sketches, the sketches become prototypes, then testing begins. “We’re constantly evaluating [the product] to see if it can be done better or in a different way,” explained Stokes. From concept to completion, a product may take six months. The time may be doubled if it is a very complicated product. “In the end, we feel like we come up with a product that’s a very well made product and a very unique product, as well,” she said.
- Companies:
- Logomark