Design in Mind
Promotional products are the mother of innovation
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Innovation and design count for more than just style points. Design directly relates to the usability and comfort of a product. Want cited the Nerva tumbler, which he described as a “breakout success.” He said many people were skeptical of the design of the product because it seemed to be too stylish, but the stand-out shape as well as the utility brought sales. Want said the lid of the mug went through 22 iterations of testing and refinement before it was final. He said good design is part of the “subtle things that make our products better.”
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- Logomark
Laurence Liss
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