"The Salt Life acquisition opens up another exciting chapter in the history of Delta Apparel Inc.," commented Robert W. Humphreys, chairman and chief executive officer. "This continues our strategy of building lifestyle brands that can take advantage of our creative capabilities, vertical manufacturing platform and international sourcing competencies. Since becoming the exclusive licensee for Salt Life apparel and other categories in 2011, Delta Apparel has broadened its core consumer appeal by developing authentic and compelling products that cater to a host of ocean and beach enthusiasts. During this time Salt Life has also expanded geographically from a nearly exclusive Florida brand to now having products available to consumers in over 1,500 retail doors from Texas up the coast to the Northeast. Delta Apparel also developed and launched an online store at www.saltlife.com which has experienced exceptional growth. Most recently product is being seeded in retailers in California and Hawaii and is receiving a great response from consumers."
- Companies:
- Delta Apparel
- Places:
- California